The ECRA

Competitive Advantage

Why choose ECRA?

The ECRA competitive advantage over other broadcasting schools is simple. We can offer you the opportunity for real air-time on a commercial radio station while you train. Think about that for a moment...real air-time. Other schools say they offer you the opportunity to "learn by doing." But what does "learn by doing" mean? If your training takes place inside of a classroom instead of a radio station and your teacher is not in radio full time but a "professional" teacher is that really learning by doing? No, if you're looking to get a job in radio the best way to do it is to train inside of the very radio station you hope to work at being trained by the people who work there. So when deciding on what broadcasting school you'd like to attend, ask yourself one question, does this school offer me the opportunity to learn by doing real breaks on a real radio station? When they say no, (and they will) you've just learned about the ECRA competitive advantage!

On-Air Time!

If you are accepted into the program you will have the opportunity to voicetrack overnights 12m-5am on WILI-FM (Hitmusic i-98.3) Voicetracking means recording your voice directly over the songs in the playlist. These breaks (your voice over the music) then play in real time over the airwaves. At first you will do these voicetracks on old music logs. Your instructor will train you and monitor your progress until you are ready to start voicetracking for real. Students who show the ability and have performed their voicetracks satisfactorily will then have the opportunity for real air-time. Now think about that...REAL AIR-TIME at a REAL RADIO STATION. That's the ECRA competitive advantage!

Affordable Training

By now, you know that ECRA is the only Broadcasting School that can offer you the opportunity for real on-air time while you train. In addition to this, since classes take place inside of a radio station using their equipment, ECRA has very little overhead (i.e. cost of equipment, rent, etc) which means ECRA can afford to charge significantly less than any other Broadcasting School in New England. Unmatched quality of training at an affordable price. That's the ECRA competitive advantage!

What Will I Learn?

The ECRA Curiculum will teach you how to be an on-air Disc Jockey along with Production, Promotions, and Programming. Upon completion of the course you will be ready for your first paying job in radio broadcasting. You will be expected to write copy and produce commercials just as if you we're were already working at the radio station. If approved your commercials will even play on the radio station! You'll also learn the different aspects of radio broadcasting from on-air performance techniques all the way to the organizational structure of how radio stations work. And don't forget the fact that you'll have the opportunity for real air-time. No other Broadcasting School can offer this. That's the ECRA competitive advantage.

Click here to see our curriculum.

OTHER CAREERS IN RADIO AND BROADCASTING

DJ's or Disc Jockeys are usually the host of their own shows. They play the hit songs, make announcements, interview celebrity movie stars or rock stars, host talk shows about music, politics or current events, or create and host specialty shows about cars, food, finances, medicine and health, comedy, and other hobbies. Do you want to one day host your own radio show? Well with technology being where it is today people from all walks of life are doing just that. But to do it effectively you need to learn how it works, in just 3 months and for under $6,000 ECRA can show you how. But if being a DJ doesn't interest you check out these other exciting careers available to you through the ECRA program:

Other behind the microphone radio careers include being commercial announcer or voiceover artist, weather reporter, copywriting, program director, music director, production director, news director, show producer, promotions director, board operator, call screener are just some of the many career paths the radio broadcasting industry offers. One of the best things ECRA does is that it puts you inside an actual radio station in your home town, so that you are exposed to all the inner workings of a real on-air radio station and can experience and understand each of the career possibilities in person. That's the ECRA competitive advantage!